ELEMENTAL

THE CONCEPT

Color, cut, styling and texture.

Fashion trends evolve from year to year by building on and impacting each
other, slightly changing in character – but always typified by the design
elements of color, cut/shape and styling/texture. These are the elements
that link the different fashion looks and make every collection unique.
Color Zoom is based on fashion trends and it also uses these trends for
inspiration.

In this collection tone-on-tone colors play with contrasting colors. Modern minimalistic shapes bear a rough, primal edge. Airy handcrafted shapes express future-forward styling.

Creativity in its purest form.

#GETELEMENTAL

MINERAL COLORS

NATURAL COLORS COMBINED WITH MODERN, TECHNOLOGY-INFLUENCED COLORS

These are the color characteristics for the Mineral Colors
in the ELEMENTAL Collection.

The 5 Mineral Color Wheels have shades that move beyond
rusty metallic and muted pastel tones into mineral tones.
Each Color Wheel shows one color direction in different nuances.

To give hairdressers most creative freedom, each Mineral Color can be used as background color and/or accent color.



MIXING RECOMMENDATIONS

COLOR EFFECT

REIMAGINING THE FINE VEINS OF MINERALS INTO HAIR COLORS

The Mineral Effect is the special color effect of the Elemental collection.
Contrasting tones and harmonious tone-on-tone colors are layered
and overlap each other.
The colors are filtered and create an interesting translucency.

Flared sections are the form of the color placement. Create sophisticated
Color Layers by applying the colors in Slices, Weaves and Block Coloring.


Combining Color Layers, thereby achieving filtering and translucency,
creates the Mineral Effect.

EXPERIENCE THE COLOR TEASER

CUT ATTITUDE

LOOKS WITH A NATURAL AND SELF-MADE APPEAL

Modern minimalistic shapes with a primal rough edge that show precision
but also have a free-form approach. The shapes utilise the elemental
feeling,
have subtle asymmetries and unexpected irregularities.
The key cut element is the primal foundation created by soft edges and
jagged edges. The soft edges reduce the roughness of the look and are
created by Twisted Razor Cutting. The jagged edges strengthen the
self-made and raw character of the look and are created by
Twisted Scissor Cutting.

DISCOVER THE CUT TEASER

ELEMENTAL STYLING

STYLING CHARACTERISTICS ARE ROUGHNESS AND EDGINESS

The main texture and styling characteristics are the roughness and
edginess
in each look. A balance between the raw and the
refined – styles that bear a self-made character while being the result of
skillful texturing. The primal and minimalistic approach is created by
a raw but refined styling. To strengthen the Mineral Effect, the texture is
often airy and light which allows the colors to shimmer
through each other. Minimal shapes and maximal textures are the key to
the ELEMENTAL Collection. Airiness influences the styling, giving
a future-forward look.

CREATE ELEMENTAL

Find out how to achieve the colors, cuts and stylings
for each of the 6 Key Visuals from the Color Zoom ’18 Collection.

 

 

MAISIE

ELEMENTAL ATTITUDE, MINIMALISTIC SHAPES, ROUGH WAVES

  • COLOR

    ELEMENTAL ATTITUDE

    Maisie’s look combines natural colors such as Terracotta and
    modern, pastel tones such as Lavender Quartz and Spessartine.

    Three shades from the Terracotta Color Wheel are used. Layering them
    and filtering the Lavender Quartz with Spessartine createsa sense
    of translucency.

  • COLOR

    EXISTING SHADE
    Regrowth: 7N
    Mid-lengths and ends: 8KN color-treated

    LIGHTENING PROCESS FOR FLARED SECTIONS TO LEVEL 10:
    SilkLift Strong: 35 ml Conditioning Cream Developer 6% (20 vol.)
    + 1 spoon High Performance Lightener
    + 3 pumps of Intensive Conditioning Serum Concentrate

  • MINERAL COLORS

    TERRACOTTA
    Topchic: :
    40 ml Lotion 3% (10 vol.) + 35 ml 5R + 5 ml 7RR Max
    Colorance: :
    40 ml Lotion + 15 ml 10BB + 5 ml 6RR@Pk
    Elumen: :
    30 ml KB@7 + 2 ml Pk@all
    LAVENDER QUARTZ
    Elumen: :
    60 ml SV@10 + 1 ml VV@all + 2 ml Bl@all
    SPESSARTINE
    Elumen: :
    60 ml SB@10 + 1 ml RV@all + 1 ml GK@all
  • CUT AND STYLING

    MINIMALISTIC SHAPES

    Characteristics are the shorter side sections in combination with
    longer, disconnected sideburns and the longer, disconnected
    nape area. The short, textured fringe is longer towards the top.
    The crown area, cut using Deep Point Cutting, is longer and heavier
    than the well-known disconnected layered cuts. Twisted Razor Cutting
    in the interior of the cut, Twisted Scissor Cutting in the
    fringe. The results are soft edges and jagged edges which create
    a raw texture with a self-made feeling.

    Use StyleSign Texturizer for Blow-Drying and Finishing.

  • TEXTURE AND STYLE

    ROUGH WAVES

    Maisie’s style has choppy textured layers and soft waves at the
    back and sides. For the styling foundation, apply StyleSign Texturizer.
    Use your fingers to push the hair into the desired direction and gently
    scrunch in some waves. Dry the hair with a diffuser and break up the waves
    using the hairdryer with a nozzle. Finish with StyleSign Roughman.

AVA

PUREST GRAPHITE, PRECISE FREE-FORM, VEILED LAYERS

  • COLOR

    PUREST GRAPHITE

    For Ava’s color, different nuances of just one color direction are
    used – Graphite. Darker and lighter tones of Graphite contrast
    but work in harmony creating a muted, smoky color result. To create
    the Mineral Effect, use cool and warm Graphite tones for the
    background foundation and soft root shading. These are over-layered
    and filtered by lighter veins of Graphite tones at the front and sides.

  • COLOR

    EXISTING SHADE
    Regrowth: 8N
    Mid-lengths and ends: 9N/10N pre-lightened

    LIGHTENING PROCESS FOR THE REGROWTH TO LEVEL 10:
    SilkLift Gentle: 35 ml Conditioning Cream Developer 6% (20 vol.)
    + 1 spoon High Performance Lightener
    + 3 pumps of Intensive Conditioning Serum Concentrate

    SILVERIZING:
    Colorance: 20 ml Lotion + 10 ml 10ICY (processing time 5 min)

  • MINERAL COLORS

    GRAPHITE
    Topchic: :
    20 ml Lotion 3% (10 vol.) + 5 ml 6SB + 5 ml 7BG + 10 ml 10P
    Elumen: :
    40 ml SB@10 + 10 ml NA@8 + 2 ml NA@2
    Elumen: :
    60 ml SV@10 + 1 ml NA@2
    Colorance: :
    20 ml Lotion + 5 ml 10BS + 5 ml P-Mix
  • CUT AND STYLING

    PRECISE FREE-FORM

    Ava’s haircut is created by Block Graduation with Deep Point
    Cutting and Blunt Cutting in the nape. Some sections of the
    hair were twisted and cut using the Razor to achieve soft edges in the
    fringe and at the sides. The top sections are quite short and
    layered. The heaviness in the haircut is reduced and the tight shape
    is emphasised by the longer fringe and sides.

    For Blow-Drying and Finishing use StyleSign Naturally Full.

  • TEXTURE AND STYLE

    VEILED LAYERS

    Ava’s look is all about textured layers with softer, longer sides
    and fringe. Apply StyleSign Curl Splash on damp hair. Ruffle the hair
    through, slightly scrunch her natural waves before drying with a
    diffuser. Once dried, gently rough-dry with the hairdryer without
    a nozzle to loosen up the waves. Use StyleSign Superego to
    place Ava’s fringe away to one side and to enhance her shape.

RANIYA

MUTED MINERAL AURA, FUTURISTIC MINIMALISM, AIRY LINES

  • COLOR

    MUTED MINERAL AURA

    An elemental state of colors and a move to cool mineral tones
    is the basis for Raniya’s Mineral Effect. For the background foundation
    and soft root shading, various shades of Graphite are used. Inside
    the Flared Sections, medium and light Graphite filter two tones of the
    Azurite. The layering of the different tone-on-tone shades creates
    this overall mineral aura.

  • COLOR

    EXISTING SHADE
    Regrowth: 5N
    Mid-lengths and ends: 5N

    LIGHTENING PROCESS FOR MID-LENGTH AND ENDS TO LEVEL 10:
    SilkLift Strong: 35 ml Conditioning Cream Developer 6% (20 vol.)
    + 1 spoon High Performance Lightener
    + 3 pumps of Intensive Conditioning Serum Concentrate

    SILVERIZING:
    Colorance: 20 ml Lotion + 10 ml 10P (processing time 10 min)

  • MINERAL COLORS

    GRAPHITE
    Topchic: :
    40 ml Lotion 6% (20 vol.) + 20 ml 8CA + 10 ml A-Mix + 10 ml Blonding Cream Ash
    Topchic: :
    20 ml Lotion 3% (10 vol.) + 5 ml 6SB + 5 ml 7BG + 10 ml 10P
    Elumen: :
    40 ml SB@10 + 10 ml NA@8 + 2 ml NA@2
    Elumen: :
    20 ml Lotion + 5 ml 10BS + 5 ml P-Mix
    AZURITE
    Elumen: :
    40 ml SV@10 + 1 ml Tq@all + 1 ml Gn@all
    Elumen: :
    40 ml SB@10 + 2 ml Tq@all
  • CUT AND STYLING

    FUTURISTIC MINIMALISM

    A classic shape upgraded with a new raw texture.
    The short graduated and disconnected nape section is created
    by Blunt Cutting. Important for creating the texture is
    the Twisted Scissor Cutting. Jagged edges break up the
    fundamental lines and are underlined by the
    Mineral Colors which also enhance the different hair
    length at the sides and fringe.

    For Blow-Drying use StyleSign Smooth Control. For Finishing use
    StyleSign Big Finish.

  • TEXTURE AND STYLE

    AIRY LINES

    Apply StyleSign Naturally Full to damp hair and power-dry
    the back and sides against the natural growth. Once dried, use the
    flat iron on the ends only and pull the back and sides in
    different directions to enhance the texture. To provide a more
    muted shine sculpture the hair with StyleSign Mellogoo.

LEA SOPHIE

FLOATING LAVENDER, NEW MODERNITY, ELEMENTAL STYLE

  • COLOR

    FLOATING LAVENDER

    Lea Sophie’s color result includes a cool background of Lavender Quartz.
    The fine veins of Azurite, Spessartine and Lavender Quartz are
    filtered by a light Lavender Quartz which is also seen at the ends.
    The soft Lavender Quartz-shaded regrowth emphasises the choppy textures
    while the Mineral Color Effect is placed around the head and underlines
    the cut.

  • COLOR

    EXISTING SHADE
    Regrowth: 7N
    Mid-lengths and ends: 10N/10BG pre-lightened

    LIGHTENING PROCESS FOR THE REGROWTH TO LEVEL 10:
    SilkLift Strong: 35 ml Conditioning Cream Developer 6% (20 vol.)
    + 1 spoon High Performance Lightener
    + 3 pumps of Intensive Conditioning Serum Concentrate

  • MINERAL COLORS

    LAVENDER QUARTZ
    Colorance Cover Plus:
    40 ml Lotion + 5 ml 8N@BS + 5 ml 8SB@Pk + 10 ml 10P
    Elumen:
    50 ml SV@10 + 1 ml Tq@all + 1 ml VV@all + 1 ml Pk@all
    Elumen:
    60 ml SV@10 + 1 ml VV@all + 2 ml Bl@all
    AZURITE
    Colorance:
    30 ml Lotion + 5 ml Pastel Indigo + 5 ml 10BP + 5 ml Clear
    SPESSARTINE
    Elumen:
    60 ml SB@10 + 1 ml RV@all + 1 ml GK@all
  • CUT AND STYLING

    NEW MODERNITY

    The combination of a “Put-on-Bob” with a choppy fringe as
    well as the thinned-out sides and nape area creates a sculptured
    shape from the crown. The raw texture is created by the
    combination of two Cutting Techniques. Jagged edges in the
    fringe and top area, achieved by Twisted Scissor Cutting,
    while the side and nape area are cut by Twisted Razor Cutting to
    create soft edges.

    Use StyleSign Flat Marvel for Straightening and StyleSign Unlimitor
    for Structuring.

  • TEXTURE AND STYLE

    ELEMENTAL STYLE

    This ponytail style looks like Lea Sophie has an undercut while
    leaving the fringe and layers out to hang loosely over.
    On dry hair, take a horseshoe section and clip out of the way. Put
    the longer hair on the sides and back into a ponytail.
    Use StyleSign Sprayer to sleek down the sides. Finish with StyleSign
    Unlimitor to define texture and separation.

PATRICIA

EARTHY AND PASTEL TONES OVERLAP

  • COLOR

    EARTHY AND PASTEL TONES OVERLAP

    Two Terracotta shades together with light Graphite and a muted
    Azurite create a shimmery but muted shine. A filter of light Graphite
    divides the Flared Sections and reveals the Azurite beneath the
    surface of the hair. The Terracotta tones are used for the background
    foundation and inside the Flared Sections.

  • COLOR

    EXISTING SHADE
    Regrowth: 6N
    Mid-lengths and ends: 6N

    LIGHTENING PROCESS FOR THE FLARED SECTIONS TO LEVEL 10:
    SilkLift Strong: 35 ml Conditioning Cream Developer 9% (30 vol.)
    + 1 spoon High Performance Lightener
    + 3 pumps of Intensive Conditioning Serum Concentrate

    SILVERIZING:
    Colorance: 20 ml Lotion + 10 ml 10P (processing time 10 min)

  • MINERAL COLORS

    TERRACOTTA
    Topchic:
    40 ml Lotion 6% (20 vol.) + 15 ml 6R + 15 ml 7KR + 10 ml Blonding Cream Ash
    Topchic:
    30 ml Lotion 9% (30 vol.) + 15 ml 8KN + 10 ml 7RB + 5 ml RR-Mix
    AZURITE
    Colorance:
    30 ml Lotion + 5 ml Pastel Indigo + 5 ml 10BP + 5 ml Clear
    GRAPHITE
    Colorance:
    20 ml Lotion + 5 ml 10BS + 5 ml P-Mix
  • CUT AND STYLING

    MODERN SIMPLICITY

    Patricia’s look is achieved by Twisted Razor Cutting which
    creates a new softness and cool rough texture.
    The short, textured nape area with forward graduation at the sides
    gives a fitted shape with loose side areas. The disconnected
    crown section creates a heavier shape at the back. Using the Razor
    from the very first cutting step on creates soft edges that enhance
    the natural and self-made feeling of this reformed bob cut.

    For Blow-Drying use StyleSign Power Whip; for Structuring use
    StyleSign Unlimitor.

  • TEXTURE AND STYLE

    PINNED-BACK AIRINESS

    Use StyleSign Double Boost and blow-dry with your fingers and a
    paddle brush. Rough-dry the hair with a blow-dryer and
    StyleSign Diamond Gloss from left to right in the mid-lengths and
    ends to create airiness. Pin the short over-layers in the back and keep
    the longer sides loose. Fix the look with StyleSign Big Finish.

KEA

POWDERY SHIMMER

  • COLOR

    POWDERY SHIMMER

    Cool and warm light tones are combined and create a powdery
    shimmer. Tone-on-tone Spessartine shades are used to create the
    background foundation and soft root shading. A muted turquoise
    Azurite layered with a Spessartine within the Flared Sections, which is
    separated by a light Spessartine filter to produce a translucent feeling.

  • COLOR

    EXISTING SHADE
    Regrowth: 4N
    Mid-lengths and ends: 10G pre-lightened

    LIGHTENING PROCESS FOR THE REGROWTH TO LEVEL 10:
    SilkLift Strong: 35 ml Conditioning Cream Developer 6% (20 vol.)
    + 1 spoon High Performance Lightener
    + 3 pumps of Intensive Conditioning Serum Concentrate

    SILVERIZING:
    Colorance: 20 ml Lotion + 10 ml 10V (processing time 15 min)

  • MINERAL COLORS

    SPESSARTINE
    Colorance:
    40 ml Lotion + 10 ml 8GB + 5 ml Pastel Rose + 5 ml Pastel Peach
    Elumen :
    60 ml NB@10 + 1 ml RV@all + 1 ml GK@all
    Colorance:
    40 ml Lotion + 15 ml 10BB + 5 ml 10V
    AZURITE
    Elumen: :
    80 ml SB@10 + 1 ml Tq@all + 1 ml YY@all
  • CUT AND STYLING

    HEAVY LAYERING

    Kea’s haircut is characterised by the over-layering elements
    and the strong disconnected crown section in proportion to the
    longer nape area. Twisted Scissor Cutting achieves jagged
    edges in the fringe while the crown section is cut by Deep Point
    Cutting. The combination of both results in a tamed texture
    that builds up the shape.

    Use StyleSign Roughman for Styling and StyleSign Diamond Gloss for Finishing.

  • TEXTURE AND STYLE

    MINIMAL GOES MAXIMAL

    The overall attitude of this look is pure and self-made. Use
    StyleSign Texturizer in damp hair and comb a wavy shape forward
    into her face. The slightly woven texture is achieved by blow-drying
    with a diffusor. Once dried, gently soften up the waves with the
    hairdryer. To provide hold and define the wavy texture, use a curling
    iron and StyleSign Twist Around.

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COLORS, FORMULA AND PRODUCTS

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