ELUMEN

ELUMEN TREAT / ELUMEN WASH / ELUMEN RETURN / ELUMEN CLEAN / ELUMEN LOCK / ELUMEN PREPARE / ELUMEN CLEAR / ELUMEN CARE /ELUMEN HAIR COLOR

HIGH PERFORMANCE HAIR COLOR OXIDANT-FREE

 

 

HOW TO APPLY

 


The Elumen Creative Coloring Book is the perfect tool to let your creativity run free and to advise your client individually.
Use the Coloring Book to demonstrate the variety of color combinations and the expected color results.

YOUR CLIENTS' WISHES:
• "I'm looking for that certain something - a touch of glossy color and shine."
• "I'm ready to discover an intensive and brilliant color - but without changing my type."
• "I want to look younger - with less grey and a beautiful, natural shine."

ELUMENATE YOUR CLIENTS' HAIR
• Discover pin-sharp, brilliant colors
• Amaze with outstanding shine and durability
• Impress with improved hair structure
• Offer perfect long-lasting color results without oxidation and without ammonia

UP TO 76% MORE COLOR INTENSITY COMPARED TO OXIDATIVE PERMANENT HAIR COLORS*

Elumen

Color remains strong even after 10 shampoos.

CONVENTIONAL OXIDATIVE COLOR

 

UP TO 37% MORE SHINE COMPARED TO INTENSIVE DEMI-PERMANENT HAIR COLORS**

ELUMEN

CONVENTIONAL OXIDATIVE COLOR

VIRGIN HAIR

*Based on a Chroma measurement compared to representative shades of competitors oxidative colors.
**Based on a Shine-measurement compared to representative shades of competitor’s demi-permanent hair colors.

ITS REMARKABLE TECHNOLOGY MAKES ELUMEN A PHYSICAL COLOR, WHICH MEANS THAT IT WORKS ENTIRELY WITHOUT OXIDIZING BUT STILL ACHIEVES SPECTACULAR AND LONG-LASTING COLOR RESULTS.

MAGNET EFFECT

Elumen pigments are physically drawn deep inside the hair where they are anchored securely.

REPAIR EFFECT

Porous areas of the hair diffuse the light. The hair looks dull. Elumen fills the hair structure and reflects the light perfectly like a flawless diamond for absolutely brilliant shine.

1. Light hitting an impure diamond is diffused by the flaws, which means that the stone loses its sparkle. 


2. By contrast, a flawless diamond reflects the light perfectly and maximises its brilliance.