PURE BLONDE SERVICE

CREATE A SHIMMERING, NATURAL-LOOKING BLONDE IN JUST ONE STEP.

pb bombshell bara

image grey john

“FINALLY, I CAN GET A CLEAR, NATURAL-LOOKING BLONDE — IN JUST ONE STEP.”

John Simpson

Goldwell Global Master, North America

cycle 1 small

CONSULTATION

CLIENT WISH:
"I want a breezy blonde without going brassy."

YOUR SERVICE RECOMMENDATION:
“Pure blonde”, “silky feel” and “high shine” are the keywords for the consultation of this service.

A clear, tonally controlled blonde service which does not look or feel stressed.
The full effect is achievable in just one step with the new Goldwell SilkLift Control.

EXISTING SHADE:
Regrowth: 6N
Mid-lengths and ends: 9GB, 10N


cycle 2 small

PREPARATION

dualsenses color structure equalizer sm p11

To optimize color deposit and to equalize
structural differences use
Dualsenses Color Structure Equalizer.


cycle 3 small

APPLICATION

pure blonde service 1

FORMULAE

A SilkLift Control Beige:

35 ml Conditioning Cream Developer 6 % (20 vol.) 

+ 1 spoon High Performance Lightener

+ 3 pumps of Stabilizer


pure blonde service 2

FORMULAE

B Colorance Express Toning:
60 ml Lotion + 30 ml 10 Crème



01

Cross section the hair.

02

Apply formula A on the regrowth, starting at the crown.
Apply first to back sections, then to the front.

03

Diffuse formula A if necessary to previously color-treated air
depending on the existing color-situation. Use thin sections.

04

Observe the processing time, then shampoo.
Treat the hair with Dualsenses Blondes & Highlights products.

05

Towel dry the hair and apply formula B as a toner.

06

Observe the processing time, then rinse.


cycle 4 small

POST-CARE & STYLING

pure blonde

Finish the color service with a Dualsenses Blondes & Highlights Serum.

To create this vibrant look, apply a walnut-sized amount of
StyleSign Glamour Whip onto towel-dried hair.

Distribute a pea-sized amount of StyleSign Crystal Control
into dry hair to diversify the look.

StyleSign Magic Finish offers different styling options.


cycle 5 small

MAINTENANCE

close up hands with products p17

Recommend Dualsenses Blondes &
Highlights Shampoo
and Serum Spray.


A LITTLE EXTRA MAKES THE DIFFERENCE

Additional color and care services upgrade your salon and maximize your business.

PERFECT BEAUTY SERVICE
+ UPGRADE SERVICE
____________________________________________________________
= ADDED VALUE FOR YOU AND YOUR CLIENTS



FOLLOW-UP SERVICE

To recreate this beautiful blonde in 4 weeks, perform a retouch
Service  with SilkLift Control Beige. Then intensify
the brightness by applying Colorance.


PRODUCTS AS DIVERSE AS YOUR CLIENTS

Discover the Goldwell product portfolio to create perfect hair.


You have successfully withdrawn from the Google Analytics measurement process.
Page Top