Create and reimagine styles with ease. Instantly and effortlessly – with our best
StyleSign yet, you can easily elevate every look and create lasting styles.
TRUE COLOR EXCELLENCE
For 50 years, Topchic has consistently delivered intense colors, excellent evenness, ultimate durability and superior coverage. Today, it continues to stand for true color excellence and is as unique as you – and your color results.
TOPCHIC ZERO
THE INCREDIBLY CARING, AMMONIA-FREE ADDITION TO TOPCHIC.
Elumenation - The art and science of direct dye mastery
REDEFINE STRAIGHT
Help your clients overcome the risk of daily straightening iron usage.
Straightened hair has never been more beautiful.
As one of the most globally celebrated hairstylists, Seminara will create limited-edition collections and inspire innovation for Goldwell’s products and services.