THE HD3 COLOR TECHNOLOGY

HD3 Color Technology in @Pure Pigments is the next generation of
direct dye technology from Goldwell.
This breakthrough innovation creates long-lasting, multi-dimensional,
high-definition color results for unique light reflections and
extraordinary shine from all angles. It turns hair color
into Elumenated Hair Color.

HIGH-DEFINITION DYES

The new patented hair dyes form gradient layers of
multi-spectral colors in the hair.
With a similar result to light passing through a prism,
the HD3 Dye Technology creates a unique play of color reflections.

MULTI-DIMENSIONAL AND
MULTI-TONAL LIGHT REFLECTIONS

Goldwell’s HD3 Dye Technology pushes the limits of traditional
hair color. While oxidative hair color provides depth and coverage,
@Pure Pigments creates multi-dimensional and
multi-tonal light reflections.