HD3 Color Technology in @Pure Pigments is the next generation of
direct dye technology from Goldwell.
This breakthrough innovation creates long-lasting, multi-dimensional,
high-definition color results for unique light reflections and
extraordinary shine from all angles. It turns hair color
into Elumenated Hair Color.
The new patented hair dyes form gradient layers of
multi-spectral colors in the hair.
With a similar result to light passing through a prism,
the HD3 Dye Technology creates a unique play of color reflections.