THE COOL BLONDE COLLECTION

DISCOVER FOUR NEW SERVICES AND TECHNIQUES – TAKE BLONDE TO A NEW LEVEL.

“IT’S ALL ABOUT COOL BLONDE:
ASH BLONDE, SILVER BLONDE,
CLEAR WHITE AND SO MANY MORE.”

Agnes Westerman

Goldwell Global Master, The Netherlands

COOL IS THE NEW HOT

This season, it’s all about the cool. Gone are the brassy blondes and yellow highlights. The hottest
blonde right now is a cool blonde.

BENEFIT FROM A GREAT PORTFOLIO

Discover the Goldwell World of Lightening with stunning new blonde shades and create perfectly light
and clear blonde results.

BE THE EXPERT FOR COOL BLONDE

Take blonde to a new level with four new services and techniques.
Your clients will love it.

SERVICES AND TECHNIQUES

CREATE PERFECT BLONDE

NATURAL SHADING SERVICE

Natural-looking for a sexy lived-in look.

“Impress with cool blondes in different dimensions,
shades and tones.”

Agnes Westerman
Goldwell Global Master, The Netherlands

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MULTI SHADING SERVICE

A subtle interplay of soft tones and deep shadows.

“There are so many blonde clients, but they are all
cool in their own way.”

Agnes Westerman
Goldwell Global Master, The Netherlands

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SOFT SHADING SERVICE

Subtle shadows – soft dimensions.

“I can achieve cool blonde in a gentle way without
brassiness.”

Agnes Westerman
Goldwell Global Master, The Netherlands

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DEEP SHADING SERVICE

Cool tones create a sexy bronzed look.

“It’s all about cool blonde: ash blonde, silver blonde, clear
white and so many more.”

Agnes Westerman
Goldwell Global Master, The Netherlands

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ASSORTMENT AND INNOVATION

BLONDE – COOLER AND CLEARER THAN EVER

TRUST GOLDWELL’S TOPCHIC AND COLORANCE BLONDE SHADES TO CREATE PERFECTLY
LIGHT AND CLEAR RESULTS.

COOL AND TRENDY

THE NEW TOPCHIC SPECIAL LIFT SHADES

Topchic

RIGHT IN VOGUE

THE NEW TOPCHIC & COLORANCE SHADES

Topchic

Colorance

AS COOL AS NEVER – AS EASY AS EVER

THE NEW COLORANCE EXPRESS TONING SHADES

Colorance

CARE & STYLING

MAINTAIN YOUR COOL BLONDE RESULTS

BEAUTIFUL HAIR IS IN YOUR HANDS

The ideal products for those who want nothing less than perfection for the hair. Brilliant salon performance developed by professionals.

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STYLE YOUR COOL BLONDE

Style your Cool Blonde hair with StyleSign products for long-lasting hold, natural shine and color protection.

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WORLD OF LIGHTENING

Expand your blonde expertise and discover the Goldwell World of Lightening.

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SALON MARKETING

BE THE EXPERT FOR COOL BLONDE

Benefit from targeted marketing support and grow your blonde business.

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SALON EDUCATION