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@PURE PIGMENTS

@PURE PIGMENTS MARKS A REVOLUTION IN GOLDWELL HAIR COLOR.

BENEFITS

63% more shine,
on average, than regular hair color1

Boost the color intensity
of your color formula by up to 3 times2

2 times more resistance
to fading3

1 Based on shine measurement: TC 6N in combination with @PP Yellow, Orange, Red and Violet compared to TC 6N at max. recommended usage amount
2 Based on Chroma measurements TC + @PP (Yellow, Red, Orange, Violet) vs. TC + standard mix shades at max. recommended usage amount
3 Average value of TC + @PP vs. TC + standard mix shades, at max. recommended usage amount.

ASSORTMENT

ENTER AN INFINITE WORLD OF COLOR CREATIVITY

TAKE COLOR EXPERTISE TO THE NEXT LEVEL

The six concentrated tones of @Pure Pigments add a unique play of color reflections and shine to your Goldwell color.

Pure Yellow, Pure Orange, Pure Red, and Pure Violet create
vivid tones and effects. Pearl Blue and Matte Green soften and
counteract unwanted tones.

“THIS COMPLETELY REINVENTS THE WAY
WE DO HAIR COLOR AS ARTISTS…
COMPLETELY.”

Agnes Westerman

Goldwell International Artist,
Netherland

BREAKTROUGH TECHNOLOGY

ELUMENATED HAIR COLOR

Elumenated Hair Color is the result of @Pure Pigments
surrounding Topchic, Colorance and Nectaya’s depth and coverage
with an outer ring of extraordinary color brilliance and shine.
This layering of color creates a moving, 3D effect that changes and
morphs as light hits it.

  • THE HD3 COLOR TECHNOLOGY

    HD3 Color Technology in @Pure Pigments is the next generation of
    direct dye technology from Goldwell.
    This breakthrough innovation creates long-lasting, multi-dimensional,
    high-definition color results for unique light reflections and
    extraordinary shine from all angles. It turns hair color
    into Elumenated Hair Color.

  • HIGH-DEFINITION DYES

    The new patented hair dyes form gradient layers of
    multi-spectral colors in the hair.
    With a similar result to light passing through a prism,
    the HD3 Dye Technology creates a unique play of color reflections.

  • MULTI-DIMENSIONAL AND
    MULTI-TONAL LIGHT REFLECTIONS

    Goldwell’s HD3 Dye Technology pushes the limits of traditional
    hair color. While oxidative hair color provides depth and coverage,
    @Pure Pigments creates multi-dimensional and
    multi-tonal light reflections.

SERVICES

YOUR CLIENTS WILL NEVER SEE THEIR
HAIR COLOR THE SAME WAY AGAIN

Elevate your salon’s expertise by introducing a whole new category of
hair color services: Elumenated Hair Color.

Discover Goldwell’s variety of service options for Elumenated Hair Color:
Color Morphing, Color Boosting and Color Washing.

MORE INFO

RELATED PRODUCTS

  • A CREATIVE COLOR SYSTEM WITH UNLIMITED POSSIBILITIES

    Developed to work exclusively with Topchic, Colorance, and Nectaya,
    @Pure Pigments integrates easily into your favorite formulations.
    This perfect pairing will transform hair color
    as you know it and open up endless,
    new possibilities for your color artistry and creativity.

  • TOPCHIC

    Creating unique beauty is your goal. Topchic has the perfect solution: An iconic and truly intelligent color system.

    MORE INFO

  • COLORANCE

    The healthier the hair the more beautiful and shiny the color result will be.
    Colorance is the first demo-permanent color
    with intralipid technology that repairs the hair.

    MORE INFO

  • NECTAYA

    Nectaya is the first color without ammonia and
    without ammonia-odor that enriches the hair with nurturing care
    creating the best basis for beautiful color results.

    MORE INFO

CONTACT

For further information please contact your Goldwell representative.

CONTACT NOW

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