colorance

COLOR FOR EVERYONE. 
CREATIVITY MADE EASY.

EVERY STYLIST. EVERY CLIENT. EVERY SERVICE.

Blonde woman with straight hair and bright background.


ONE COLOR.
SO MANY SERVICES.


Unbelievable but true: one demi-permanent color can be used in almost every hair color service. Total versatility opens up endless possibilities for your service menu.

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HIGH-GLOSS SHINE SERVICE 

Add beautiful shine for all hair textures with Colorance Clear, or mix with any shade of Colorance.

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@ELUMENATED SERVICE 

Just a few drops of @Pure Pigments in your formulas2 will create whole new layers of shine and color, so you can enrich the tone even more, create delicate pastels or cool down warmth.

2 Not for use with Colorance Gloss Tones.

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TONE & REFINE SERVICE 

The perfect finish to every lightening service. Tone and refine with the entire shade portfolio. Or try the new GLOSS TONES for express toning in only 10 minutes! 

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BOOST & BRIGHTEN SERVICE 

Colorance’s extensive shade portfolio enables you to enrich any shade’s color and brilliance to the max. Because rich, beautiful color is always in fashion.

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GREY BLENDING SERVICE 

Colorance Cover Plus provides a natural blending of grey hair – up to 75% coverage – without ever looking artificial. 

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SOOTHE THE DAMAGE

Colorance provides the gentlest processing* during color correction services and leaves the hair feeling incredibly healthy and repaired.
 
*Always conduct a thorough analysis of the hair’s structureand condition before applying any chemical service.

CREATIVITY STARTS HERE

Women with short, curly and pink hair in front bright background.

CANDY CURL SERVICE 

In this technique, long panels of pastel colors were used to emphasize the curls.

Woman with dark hair, turquoise dyed hair tips and bangs in front of a background.

DIPPING DIVE SERVICE 

Isolate a panel from one side to the other, slightly above the ear, pre-lighten and alternate the below formulas in stretched vertical panels.

Woman with short, red dyed hair and blue strands of hair in front of a bright background.

WARM TO COOL SERVICE 

In this service we created a zigzag section up to the occipital bone and added the cool direction formula in panels.

A woman with straight long brown hair with lighter parts close to her face having her eyes closed in front of a bright background.

MONEY PIECE SERVICE 

With the front framing, we are creating a lighter area that emphasizes on the face.

A woman with blonde hair and bangs looking straight into the camera in front of a bright background.

NATURAL SILKNET SERVICE 

Pre-lighten regrowth and mid-lengths and ends. On prelightened hair, apply Colorance on the regrowth and stretch to mid-lengths. Then, by alternating the 2 formulas, stretch to the ends 1 and 2 separately:

Goldwell Product being prepared by adding drops with a pair of tweezers inside of a bottle.

Expand your glossing expertise with the Power Shine Service*: The most individual and versatile glossing with a unique play of color reflections. With the combination of Colorance core Clear and @Pure Pigments, Goldwell is introducing an entirely new service for ultimate shine.
 
*Not for use with Colorance Gloss Tones Clear.

DEMI TO THE MAX

With Colorance, Goldwell offers a full portfolio that gives you everything you need to create shiny, healthy-looking and vibrant color for everyone.

Four blue-packaged Colorance bottles and one tube in front of bright background.

A COLOR THAT REPAIRS? IT`S TRUE.

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INTRALIPID TECHNOLOGY

With the exclusive IntraLipid Technology, Colorance has the power to repair the hair’s structure by regenerating up to 70% of the hair’s lost lipids, while the pH-balanced formula provides up to 35% more gentleness.*
 
*When Topchic is color-balanced with Colorance. Compared to balancing the color with alkaline permanent hair color.

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COOL PROTECT® TECHNOLOGY

In all Cool Blonde and Cool Brown shades for browns and blondes that stay cool with up to 80% color stability.

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@ELUMENATED TECHNOLOGY

In all @Elumenated shades for intense and fiery color results with outstanding multishine reflections and grey coverage up to 75%.

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IPP-SYSTEM

In Colorance Cover Plus LowLights with integrated pre-pigmenting that ensures a simple one-step color process. 

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CHROMAX™ TECHNOLOGY

In Colorance Maxreds with a combination of oxidative dyestuffs that contain intensive color molecules to give supremely brilliant and vibrant color results. 


Two smartphones showing the Colorance Gloss Tones and Color Services inside the GOLDWELL EDUCATION PLUS APP with AppleStore and Google Play Store icons next to it.

GOLDWELL EDUCATION PLUS APP

Ready to color your own story for your own adventure with the versatile the new Colorance? Visit the Goldwell Education Plus APP for the new Colorance Gloss Tones Color Card and new Colorance Services. 
 

GET READY FOR MORE INSPIRATION

Make your world more colorful with Colorance. Goldwell offers a full portfolio that gives you everything you need to create shiny, healthy-looking, vibrant hair. Color For Everyone.

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GOLDWELL EDUCATION PLUS ON YOUTUBE

Let  Colorance inspire you to let your creativity flow. On this go-to destination you will find inspiration and information about the new services, learn about upcoming color trends with Goldwell ambassadors and fuel your creativity.
 

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KAO SALON ACADEMIES & VIRTUAL EDUCATION 

Visit our Kao Salon Academies or our Virtual Education platforms to find out what Colorance can do for so many services. Find new dimensions of creativity, Inspiration, Services, Formulations and Techniques - and enjoy them from wherever you are.
 

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KAO SALON PARTNER PORTAL

Complete your Colorance color palette with marketing material you can download on the Kao Salon Partner Portal.
 

INTERESTED IN COLORANCE?

Get in touch with your sales representative to add a little color to your salon.

GOLDWELL SALON FINDER

You deserve the best service, color and amazing results created just for you.
Search for your nearest Goldwell salon.

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