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BACK TO NATURAL SERVICE

Create natural tones with a wood grain effect. Effortless and with ­multidimensional shine – featuring various Slicing und Weaving Techniques.

“It’s not about changing any hair color, it’s about keeping individual color and beautiful shine.” 


John Simpson

GOLDWELL Global Master, NORTH AMERICA

GREY BEAUTIFYING SERVICE

Enhance and contour the natural grey beauty of hair with soft reflections and luxurious shine – featuring the Micro Waves Technique, for a soft blending.

“There’s no need to be unhappy about grey hair anymore – it’s full of possibilities.” 


Lisa Whiteman
GOLDWELL Global Master, UK

GREY CAMOUFLAGE SERVICE

This ain’t no coverage: camouflage partial grey areas for this natural Grey Service (best up to 50 % grey) – featuring new Grey Blending Service. 

“To create a look just like you didn’t color – that’s the goal.” 


Lisa Whiteman
GOLDWELL Global Master, UK

PIXELATION SERVICE

Manly and fresh. Create amazing effects by shadowing the interior without giving your male client a colored or low lighted look (best above 50 % grey) – ­featuring new Pixelation Technique and new pointed brush. 

“My client’s don’t want to hear ‘great color...’ they want to hear ‘wow, you look youthful and refreshed.” 


John Simpson
GOLDWELL Global Master, NORTH AMERICA

DIMENSIONAL BLONDE SERVICE

Natural coverage result with multishine reflection. Combine neutral and cool shades for a glamorous touch of youth to all blondes. Create amazing results – featuring the intuitive Freehand Technique. 

“Normally my grey clients see coverage as a duty – but now it’s just fun. the fun of truly individual color.” 


John Simpson
GOLDWELL Global Master, NORTH AMERICA

FASHION RED SERVICE

Make it spectacular. Create gorgeous color movement with shiny sparkles to any red – featuring new Back-to-Back Technique. 

“Look at these results. this is beautiful color – just like a fashion statement.” 


John Simpson
GOLDWELL Global Master, NORTH AMERICA