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@PURE PIGMENTS SERVICES

YOUR CLIENTS WILL NEVER SEE THEIR HAIR COLOR THE SAME WAY AGAIN.

“IT’S THE ULTIMATE CUSTOMIZATION – ADDING HIGH DEFINITION DYES DIRECTLY INTO YOUR COLOR FORMULA.”

Rebecca Hiele

Goldwell International Artist,
USA

IMAGINE COLOR. NOW MULTIPLY IT.

@Pure Pigments marks a revolution in Goldwell hair color.
High-definition direct dye additives that elevate hair color with unprecedented vibrancy and brilliance.

EXPERIENCE ELUMENATED HAIR COLOR. HIGH DEFINITION 3D BRILLIANCE.

Elevate your color services with powerful dyes that open up infinite new possibilities.
Reinvent any Goldwell shade and any technique with @Pure Pigments –
you and your clients will never see hair color the same way again.

SERVICES AND TECHNIQUES

Discover Goldwell's variety of service options for Elumenated Hair Color.

  • COLOR MORPHING SERVICE

    Goldwell’s Signature Elumenated Hair Color Service

    Create iridescent, holographic effects in hair color
    that change and move with light.
    Add multiple tones of @Pure Pigments to create dazzling, 
    morphing color effects.

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  • COLOR BOOSTING SERVICE

    Vibrant and Brilliant Intensity

    Add tone-on-tone colors to Topchic, Colorance,
    or Nectaya formulations to create spectacular intensity.
    Achieve show-stopping looks with vivid brilliance
    and color saturation.

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  • COLOR WASHING SERVICE

    Spectacular Pastel Tones

    Elumenate lighter tones with veils of soft color.
    Add @Pure Pigments drop by drop to toners,
    blonde shades, and HiBlondes Control shades to create
    pastel washes from subtle to intense color.

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ENTER AN INFINITE WORLD OF COLOR CREATIVITY

TAKE COLOR EXPERTISE TO THE NEXT LEVEL

The six concentrated tones of @Pure Pigments add
a unique play of Color reflections and shine to your Goldwell color.
Pure Yellow, Pure Orange, Pure Red, and Pure Violet create vivid tones
and effects. Pearl Blue and Matte Green soften and
counteract unwanted tones.

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A CREATIVE COLOR SYSTEM WITH
UNLIMITED POSSIBILITIES

Developed to work exclusively with Topchic, Colorance, and Nectaya,
 @Pure Pigments integrates easily into your favorite formulations.
This perfect pairing will transform hair color
as you know it and open up endless,
 new possibilities for your color artistry and creativity.

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THE GOLDWELL EDUCATION PLUS APP

Create your individual Elumenated Hair Color
in the Goldwell Education Plus App.

APPLE APP STORE

GOOGLE PLAY STORE

VIDEO LIBRARY

THE GOLDWELL EDUCATION VIDEO LIBRARY

Multiply hair color with never-before-seen special effects. Find the 6
service and inspiration videos now in the video library and expand your
creativity in color while exceeding your clients’ expectations.

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SALON MARKETING

SHOW THE WORLD THAT YOUR SALON
IS THE PLACE TO BE

Create excitement in your Salon with your
merchandising materials.

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SALON EDUCATION

JOIN THE @PURE PIGMENTS
SEMINAR



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